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Market Research

Understanding markets and customers is the bedrock on which business planning and strategy is built. Without knowing customer needs or understanding demand, a business will be under constant threat from competitors and may be failing to extract the maximum value from the market. Thus the success behind any business is to understand the market and satisfy the customer needs by utilizing timely and relevant market information.

Market Research is a systematic process of collection and analysis of data from a current or prospective target market, which enables identify trends in the market that affect sales and profit.

Kreara offers services related to market research from the very inception of the idea of conducting a study to the final interpretation of the results. The various services offered in this area are

  • Questionnaire preparation
  • Sample size determination
  • Sampling design determination
  • Target group identification
  • Data collection
  • Data entry
  • Designing and implementing the analysis
  • Interpretation and presentation of results
  • Building inferences from the results

Kreara, with its team of experienced statisticians ensures proficient services in these areas. Great effort is taken to make sure that the projects are implemented and completed as per requirements and timelines set by the client.


  • "Kreara's agile programming methodology was a welcome change from the previous outsourcing experience that we have had. With a team of 10 people which comprised of a business analyst, a scrum master and 6 programmers and 2 QA engineers, we were able to quickly ramp..." a US based Fortune 500 company

  • "SAS Programmers from Kreara has an exceptional experience across various therapeutic areas. They were also able to do a quick turnaround in the Phase IIB trial by providing the necessary TFLs within one week of database lock" Director Biostatistics of a European CRO

  • "It usually takes about three months to convert a legacy database into the CDISC format. Kreara programmers were able to do it in less than a month with the sound domain knowledge that they had in oncology and CDISC specifications" Director Data Management from a European Pharmaceutical Major

  • "While medical coding remains one of the most costly affairs in Europe, Kreara was able to successfully use the medDRA and WHODD to perform the medication coding at costs that were extremely competitive" Director Data Management of an East European CRO

quick contact

Quick contact info

  • Kreara Solutions Private Ltd.
  • T-4, 7th Floor, Thejaswini Building,
  • Technopark Campus,
  • Thiruvananthapuram (Dist),
  • Kerala State, India.
  • Pin: 695 581
  • Phone: (00)91 - 471 - 2527640
  • Phone: (00)91 - 471 - 3043049